What is Be You?
BE YOU is a national cause-marketing campaign launched in 2016 and created in partnership with Big Sisters of Canada, to increase self-esteem and empower girls aged 9 to 16.
Developed by Morguard and presented at its portfolio of 21 shopping centres (including Coquitlam Centre), Be You! gives young girls access to personal and professional development tools, while celebrating their growth, diversity and self-worth.
Why Are We Doing This?