Coquitlam Centre caters to a primary market of afffuent, young suburban families. 52% of households have children living at home.
Primary Shopper Profile
- Average age: 41.9 years
- Average household income: $89,000
- Average household size: 3.0
- Average length of visit: 73 minutes
- Amount of average spend: $75.40
- Purchase conversion: 54%
- Average shopper visits (3 month period): 19.4
- 66% of shoppers reside in Tri-Cities (Port Moody, Port Coquitlam, Coquitlam)
- 20% of shoppers reside in secondary trade area
- 14% of shoppers reside outside geographic trade area
- 74% of shoppers choose Coquitlam Centre for the majority of their shopping
- Shoppers who live closer to a competing mall choose to shop at Coquitlam Centre 60% of the time
| Primary reasons for shopping |
| Groceries |
34% |
| Clothing |
29% |
| Services |
20% |
| Gift Shopping |
6% |
Shopping Clusters
The Coquitlam Centre shopper falls into one of five middle and upper-middle class PSYTE groups:
- Suburban Affluent
- Suburban Comfortable
- Town & Exurban Comfortable
- Urban Mid-scale
- Urban Lower Middle
| Average Number of Visits per Month |
| 2002 |
5.6 |
| 2004 |
5.9 |
| 2006 |
6.1 |
| 2009 |
6.5 |
Target Marketing Demographics
Coquitlam Centre’s marketing and advertising efforts are directed at two primary demographic profiles:
- Primary: Ages 35 – 54 yrs, Female skew, Children living at home
- Secondary: Ages 18-24 yrs, Teenagers & Young Adults
