Go brighter with the No Bleach London Vivid Berry permanent colour kit designed to transform your hair to a glossy, pinky-purple shade without bleach.Developed by fashion hair royalty Alex Brownsell and her team of colour experts, this kit pairs salon-quality pigments with custom strength developing lotion to lighten and colour at the same time, giving you seriously impressive results even on dark hair. The pioneering vegan formula contains Cocamide and Sea Silk to nourish and strengthen strands for dimensional colour without compromising hair health. The kit also comes with a specially formulated post colour treatment ‘Keep it Sealed’ to seal the cuticle and lock colour in place, leaving hair incredibly shiny and silky soft.Bleach London is a proudly female founded and professionally led hair colour brand.This product is only for use on healthy, undamaged hair. Wait at least 14 days after bleaching, relaxing or perming before colouring. DO NOT USE on hair that has ever been dyed with henna or permanent hair dye. The final shade can be influenced by many factors including: current colour, condition, porosity, length and thickness of hair as well as any previous treatments. We always recommend a strand test to check that you are happy with the colour and condition of your hair.