Locks in moisture 3x longer than Dove® Beauty Bar*. Controlled release for 24 hour hydration. Accepted by the National Eczema Association All CeraVe products contain the vital ceramides healthy skin needs to help restore and maintain its natural protective barrier.*Data derived from a bio-instrumental study conducted in 15 female subjects using corneometry. Study was shown to increase moisture content. Measured against Dove® Sensitive Skin Unscented Beauty Bar | Cerave Hydrating Cleanser Bar Size 128g