Feel fearless. Feel reborn. Feel free to live beautifully, every day, no matter how you style your hair. Now every time you color, bleach, straighten or blow-dry your hair, Dove Cucumber Moisture Advanced  Damage Therapy hair shampoo will renew and improve dull & dry hair with every wash —hair is reborn 10x stronger.* Hair is at a better state than before it was even damaged. *when using SH/CD or SH/Mask vs. non-conditioning shampoo.With Cucumber Extract, this shampoo for damaged hair works at a molecular level to deeply nourish and strengthen the hair’s structure. So, there’s no need to stress, Dove hair care products wants you to feel good about your new look and new you. That’s why they have created the Liquid Bio-Protein care technology, which is designed to refill weak protein. This hair repair breakthrough is backed by 10 years of research, to help reverse 98% of visible hair damage.*  Formulated with cucumber extract, our Dove moisturizing shampoo & conditioner system helps protect from dryness and lock in moisture without weighing hair down. Specially designed for dull and dry hair. Just apply onto wet hair, lather and rinse before using the Dove Intensive Repair hair conditioner. As always, Dove hair products are vegan and PETA approved, meaning it’s not tested on animals globally.Discover hair freedom and free yourself from the worry of hair damage—embracing  a new dawn of hair possibilities now.