Product Overview: Introducing the NEW e12 Optimal Flight System – Fit Your Flight, Maximize Your Distance. We have learned through millions of ball fittings that more than 85% of golfers would benefit by playing a ball optimized for their launch conditions. The three e12 models are each engineered to maximize distance: e12 HiLaunch increases carry, e12 Straight reduces hooks and slices, and e12 Speed delivers longer, piercing flight. Features: · NEW! Optimal Flight System · IMPROVED DISTANCE - Reduced hooks and slices for improved distance · INCREASED FORGIVENESS - Contact Force Dimple for reduced side spin and increased forgiveness · INNOVATIVE - Now featuring Innovative MindSet Technology · Available in White, Matte Green, and Matte Yellow