Your makeup isn’t going anywhere. e.l.f. Cosmetics Power Grip face primer grabs hold of your makeup all day long, while giving skin a soft-focus effect for a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and give skin a soft-focus, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.Why you'll love it:-Gel formula grips makeup for long-lasting, all-day wear-Gives skin a soft-focus-Enriched with hydrating ingredient Hyaluronic Acid-Translucent finish works on all skin types and skin tonesKey Ingredients:-Hyaluronic Acid - Helps skin retain moisture for a plump complexionGreat for: All skin typesAll e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.