Great Value Crispy Rice Cereal is a smart breakfast option to help start your day with a smile. Light and crispy with subtle sweetness, this rice cereal is a classic pantry staple that's been a favourite in many households for generations. This breakfast cereal is a source of 7 essential nutrients and made with simple ingredients. Delicious with dairy or nut milk, fruit, sweetener, yogurt, and more, this crispy rice cereal is always up for your favourite toppings. A versatile baking ingredient, try this rice cereal in marshmallow squares, homemade energy bars, cookies, and dessert recipes. The Ingredient Wise symbol appears on products made without these ingredients: synthetic colours, artificial flavours and sweeteners, hydrogenated vegetable oil, monosodium glutamate.