Jerome Russell Punky Colour is a semi-permanent dye that will give you vibrant, show stopping colour on bleached hair or subtle highlights on darker shades. All Punky Colour shades are gluten-free, cruelty-free, and vegan friendly. - Thick jelly consistency helps reduce messy spills and splashes. - Fruity smell. - Conditions and makes hair shiny. - Vegan and cruelty-free! - Colour lasts approximately 5-40 washes. - Lasts longer on or chemically treated hair. - Safe to re-apply again and again to refresh the colour. - Bold colour on bleached or chemically treated hair. - Soft, highlighted effect on darker hair. - Start with light blonde or bleached hair to get the brightest, boldest colour. - Apply to clean, dry, unconditioned hair for maximum porosity. - Use petroleum jelly or baby oil on ears and hairline as well as gloves to avoid staining your skin. - Shampoo less often and only wash/rinse with cold water to help lock in colour. - Store tub in a cool, dry place. - Use in a well-ventilated area (turn that fan on!). - Don't apply to wet hair. - Skip conditioning your hair. Since some conditioners create a barrier, the dye might not stick to your hair. - Avoid washing hair with hot water. - Wait to use on the broken or irritated scalp until the skin is fully healed. - Punky smells great but do not taste it! - First, dab a small amount of Punky Colour behind your ear and let sit for 5 minutes. - After 5 minutes, rinse off with water. - If a reaction occurs, discontinue use. - Start by snipping a few strands of hair from someplace unnoticeable. For example, the nape of your neck. Keep them together using an elastic band and then place hair on newspaper. - Then dab Punky onto your strands until thoroughly coated. Then let sit for 15 minutes. - Check strands after 15 minutes by wiping the dye off the strands with a cotton pad. If the colour is not as bright as desired, re-apply and wait another 10 minutes. - Repeat this process until the desired colour is achieved. Rinse and blow-dry. If the hair has reached your desired colour, make note of the time. - Start by shampooing your hair (preferably with a clarifying shampoo). Do not use conditioner or 2-in-1 shampoo. - Make sure to dry your hair before moving forward. - Cover all clothing and surfaces that could get stained. - Apply petroleum jelly or baby oil to hairline and ears. This protects your skin from stains. - Next, put on your gloves. - Then apply Punky Colour to the hair evenly (a tint brush is helpful). Make sure that your hair is saturated. Otherwise, you'll end up with patchy colour. - Place plastic development cap or plastic bag around hair (helps stop drips and keeps dye moist). - Set timer for the length needed to be determined by strand test. - Lastly, rinse with cold water until water runs clear. - If we don’t have the colour you’re looking for, make your shade by mixing different dyes! - Looking for a pastel tone? Try mixing Midnight Blue - Punky Colour with your favourite hair conditioner. - Most importantly, the longer you leave it in, the longer it will last. Punky has no ammonia in it, so it’s safe to leave on as long as you want. Some people even sleep with their dye in! you must be willing to risk your bedding for this method! Finally, follow us on and for updates on new jewelry, product info, sales, and more.