Sam Walton lived his life with a passion - whether it was building a successful business, relaxing at home with his family, or hunting with his favourite bird dog, Ol' Roy. Sam used to say, "I treated him like family". So when Sam Walton developed a dog food that would carry his dog's name, he wouldn't settle for anything but the best. Today, for millions of dog owners, Ol' Roy represents premium quality, top nutrition, excellent pet care, and great value. Just like Mr. Walton would have wanted.