Life is complicated. Laundry shouldn’t be. With Seventh Generation’s new EasyDose Ultra-Concentrated Liquid Laundry Detergent, you get the correct amount of liquid—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need! Our compact 683 mL bottle gives you the same 66 load convenience you expect, but uses 60% less plastic, 50% less water per bottle in comparison to our 2.95 L bottle. Our liquid laundry detergent is environmentally friendly. With a Rose Scent made with 100% essential oils and botanical ingredients, and an advanced-enzyme formula that fights tough stains, it’s a great choice for your busy family. Easy to use, easy to store, and easy to love—our Ultra-Concentrated Laundry Detergent is about to change the way you think about clean. Try with our Seventh Generation Dryer Sheets or our Liquid Fabric Softener! At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home–and for the community and environment outside it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. It is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation laundry soap washing detergent and both liquid and sheet fabric softener products, you’re joining us in nurturing the health of the next seven generations.