Shea Moisture Purple Rice Water Shampoo

Hair can become brittle for a number of reasons, including colour treating. Purple Rice Water Shampoo is the first step to help restore hair to a stronger, healthier state. Once forbidden according to ancient folklore, Purple Rice combines with Wild Orchid and Sweet Violet Extract in this mineral rich cleanser to remove dulling residue while restoring shine and strength. The purple pigment in this colour protecting shampoo helps to naturally brighten your locks and banish yellow, brassy tones. Apply this shampoo to wet hair, gently massage and work into a rich lather, then rinse thoroughly. For best results, follow with our Strength+Colour Care Conditioner. We recommend using Purple Rice Water Shampoo no more than 1-2 times per week. If you wash your hair more often than that, alternate between our Strength+Colour Care Shampoo and your regular shampoo. If irritation occurs, discontinue use. Tested on our family for four generations. Never on animals. This packaging contains a minimum of 25% post-consumer resin. Our story: Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was our Grandmother and SheaMoisture is her legacy. Through Community Commerce, you help empower disadvantaged women to realize a brighter, healthier future.