The Tide Zero Soft Lavender liquid laundry detergent is an EPA Safer Choice–certified product* that cleans your garments without the use of added phosphates, dyes, or chlorine. And, you don’t have to give up freshness because Tide Zero features an EPA Safer Choice–certified scent*, soft lavender. Freshen clothes with a clean scent and get a consistent, quality clean with Tide Zero liquid laundry detergent.Get the 100% Tide Clean even in cold water with Tide Zero Soft Lavender. It's safe for everyone's fabrics, including children and pets.*meets the EPA Safer Choice standard to be safer for your family