Bamba is a baked snack containing 50% peanuts, enriched in vitamins and iron and free of preservatives and food coloring. Due to its uniqueness, soft yet crispy, savory yet sweet. Bamba is loved by Israelis of all ages. Bamba is the bestselling snack in Israel, accounting for close to a quarter of the snacks market. 90% of Israeli households buy Bamba regularly and every day 1 million bags of Bamba are produced. Bamba was first produced in 1964 with a cheese flavor and in 1966 the cheese flavor was replaced in favor of peanut butter the winning flavor that has made Bamba part of Israeli culture. A 2008 study concluded that, due to the extensive consumption of Bamba by infants in Israel, peanut allergy is rare. A control group of Jewish children in the UK had ten times higher rates of allergy.