The album was produced by Mike Pyle (Blake Shelton, Lee Ann Womack), and co-written by Wills, Pyle and legendary songwriter Walt Aldridge (Tim McGraw, Reba McEntire, Ronnie Milsap, Travis Tritt). Wills feels "If It Was That Easy" is a reflection of Bobby Wills, the artist. His elegant country vocals are overlaid on modern country stylings that nestle in neatly alongside Joe Nichols and Carrie Underwood on country music playlists. Of the recording process for "If It Was That Easy", Wills says, "we really just wanted to let the sound happen and see where it took us. We wanted to let it happen organically and it feels that way to me." "Show Some Respect", the album's lead single and video (which features an appearance by Wills' three-year-old daughter), perfectly reflects the song writing synergy Pyle and Aldridge have with Wills. "I love that song", says Wills. "I'm really proud of it. I think of all the songs I've ever been a part of, it's one of the strongest ones." The single peaked at #8 on both the BDS/Mediabase and TraxReport Country Singles Charts, and the video for the song charted on CMT's Chevy Top 20 Countdown. The second single, "Somebody Will", is set to be released to radio on November 5, with the video to be released shortly after. Equally strong tracks, like the melody-driven "When It Comes To You", the raunchy country-rocker "Far Side of Gone" and the tongue-in-cheek Texas swing of "Did My Back Hurt Your Knife?" show off Wills' breadth of range as both a songwriter and a performer, while the hauntingly beautiful "Ceilings And Floors" is the album's emotional centrepiece.