Daniadown's 100% Egyptian cotton towels are incredibly soft and absorbent. Utilizing Egyptian cotton, with its unique long staple fibre, makes our towels strong, durable and extra soft. Unlike many towels on the market there is no need for chemical treatments to add softness that wash off over time. The superior nature of Egyptian cotton fibre makes it extra absorbent, helping you dry faster, feeling instantly clean and refreshed after your shower or bath. We also selected a loop pile and weaving construction that minimizes band shrinkage, keeping your towels in shape for a longer life. The impressive absorbency of Egyptian cotton also means that it also absorbs colour thoroughly during the dyeing process ensuring that your towels will stay brighter longer.