The Same Gentle Cleaning Strength of our Powder in a Concentrated Liquid Proudly made in Canada. Forever New®'s eco-friendly pure citric base is tough on stains but gentle on sensitive skin and fabrics. It rinses clean, so the clothes you love last longer. The Same Gentle Cleaning Strength of our Powder in a Concentrated Liquid Proudly made in Canada. Forever New®'s eco-friendly pure citric base is tough on stains but gentle on sensitive skin and fabrics. It rinses clean, so the clothes you love last longer. Formulated for everyday use, it is perfect for all your clothing & linens. It contains plant derived biodegradable ingredients and is formulated without phosphates, phthalates and parabens. A Little Goes a Long Way: Formulated for both HE and standard washing machines. This bottle is good for 50 loads.