Love Your Clothes Proudly made in Canada. Forever New®'s eco-friendly pure citric base laundry detergent is tough on stains but gentle on sensitive skin and clothes. It breaks down dirt instead of fibres and rinses so clean, the clothes you love last longer. Formulated for everyday use, it is perfect for all your clothing & linens. Forever New’s Powder Laundry Detergent contains plant derived biodegradable ingredients and is formulated without zeolites, parabens, phthalates, and phosphates. The soft scent leaves your clothes smelling Fresh, not Fragranced. Citric-base wash breaks down dirt but is friendly on fibres. Enzyme-free and safe for silk, wool, cotton and other natural fabrics. Rinses clean (aka no residue) so it’s gentle on sensitive skin and clothes. Plant-based, biodegradable ingredients formulated without phosphates, phthalates and parabens.