Try on vivid colour in one step with this L'Oreal Colorista semi-permanent hair colour. This shade will last for approximately ten shampoos. Then it will gradually fade to a lighter version of the same colour, always staying true to tone. The formula is crafted to be kind to your hair. It's ammonia and peroxide-free and uses pure, direct dyes in a conditioning mask, not harmful toxins. Create high-impact shades in a snap with this L'Oreal Colorista hair colour | Rca L'Oreal Paris Colorista Semi-Permanent Hair Colour in Metallic Fuchsia