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A fusion of heritage design and modern comfort, the New Balance 740 in Black and Red revives a retro running icon with a fresh colour twist. With its signature ABZORB cushioning and sleek athletic styling, it’s built for all-day wear—on the move or on the streets.
Mesh underlays promote breathability and flexible comfort
Synthetic overlays add durability and structure for a supportive fit
ABZORB midsole cushioning absorbs impact and enhances responsiveness
Molded TPU ‘N’ logo delivers a bold, standout look
Reflective accents boost visibility in low-light conditions
Rubber outsole provides reliable traction and long-lasting wear
A fusion of heritage design and modern comfort, the New Balance 740 in Black and Red revives a retro running icon with a fresh colour twist. With its signature ABZORB cushioning and sleek athletic styling, it’s built for all-day wear—on the move or on the streets.
Mesh underlays promote breathability and flexible comfort
Synthetic overlays add durability and structure for a supportive fit
ABZORB midsole cushioning absorbs impact and enhances responsiveness
Molded TPU ‘N’ logo delivers a bold, standout look
Reflective accents boost visibility in low-light conditions
Rubber outsole provides reliable traction and long-lasting wear
JD is a leading global sports fashion powerhouse that seeks to inspire the emerging generation of globally-minded consumers through a connection to the universal cultures of sport, music and fashion.
