Pears Pure & Gentle Body Wash is especially made to gently cleanses your skin leaving it feeling soft, moisturized and glowing. The formulation has been redeveloped to be 10x more moisturization to meet our top consumer need – cleanse thoroughly yet gently without drying skin. All products are dermatologically tested for mildness and gentleness. Pears body wash is designed to be 100% soap free, and pH balanced so that it is ideal for daily use and suitable for all skin types. ● MOISTURIZING BODY WASH: Every luxurious Pears body wash, made with 98% pure glycerin and natural oils, is deeply moisturizing for all skin types.MINT BODY WASH: The soft lather of the Pears body wash pampers and cleanses while infusing your skin with the refreshing scent of mint.● DERMATOLOGICALLY TESTED: Pears translucent liquid, with its mild and gentle pH-balanced formula, effectively cleanses without stripping your skin, leaving it feeling soft, smooth, and moisturized.● AVAILABLE IN 3 VARIETIES: The Pears Body Wash is available in three delightful varieties: amber, scented with natural oils; blue, scented with mint extracts; and green, scented with lemon flower extracts.● THE PEARS TRADITION: Pears, an iconic British soap brand, has a rich heritage dating back to 1807. Our mission is to create pure and gentle products that restore and enhance the skin’s natural glow.Market Context: • Consumers are looking for moisturization from skin cleansing products – cleanse without drying skin is the top consumer need when buying skin cleansing products • Consumers are becoming increasingly cognizant of quality when it comes to skin care – greater preference to natural and sustainable ingredients Variants: