Part of the Philips Hue smart lighting ecosystem and is compatible with the Hue Bridge to unlock all the light strip's features (sold separately) 1650lm brightness rating is vibrant and inviting and can change colours for extra ambience Bluetooth connectivity makes wireless control of the light strip a breeze ZigBee app gives you fine-tuned command over the light strip's functions 25000 hour life bulb expectancy gives you plenty of time to enjoy the illumination Shaping, cutting, and extending options make installation a breeze Works with Apple HomeKit, Google Assistant, Amazon Alexa, and Microsoft Cortana voice assistants for flexible and easy commanding options