Healthier gums for a healthier smile Up to 7x healthier gums in just 2 weeks* Healthy teeth start with healthy gums. Take care of yours with our Premium Gum Care brush head. Soft sides flex and adapt to the contours of your gums, giving you 2x more surface contact** for superior plaque removal at the gum line. For exceptional gum care Up to 7x healthier gums in just 2 weeks*** An unrivalled deep clean Up to 2x more surface contact** for an effortless deep clean. Up to 10x more plaque removal than a manual toothbrush Innovative technology Engineered to boost our unique sonic power. Triggers your handle to select optimal mode**** Designed to optimize performance Get the most effective gum care, every day. Click-on design for simple brush head placement. Rigorously tested to meet your oral health needs Philips Sonicare Premium Gum Care brush head is designed to improve gum health by working hard to remove plaque and bacteria along the gum line and hard-to-reach areas. Extra soft side bristles allows a gentle brushing experience. Thanks to its curved bristle design you can be sure of optimal contact for an effective clean. Philips Sonicare Premium Gum Care brush head is designed to improve gum health by working hard to remove plaque and bacteria along the gum line and hard-to-reach areas. Extra soft side bristles allows a gentle brushing experience. Thanks to its curved bristle design you can be sure of optimal contact for an effective clean. You get a deep clean every time you brush with our adaptive cleaning technology. Soft, flexible rubber sides let Premium Gum Care adapt to the unique contours of your mouth. Our bristles adjust to your gums and teeth, giving you up to 2x more surface contact** than a regular brush head for deeper cleaning, even in hard to reach spots. The adaptive cleaning technology also absorbs excessive brushing pressure and enables an enhanced sweeping motion for a unique in-mouth feel and superior cleaning. You get a deep clean every time you brush with our adaptive cleaning technology. Soft, flexible rubber sides let Premium Gum Care adapt to the unique contours of your mouth. Our bristles adjust to your gums and teeth, giving you up to 2x more surface contact** than a regular brush head for deeper cleaning, even in hard to reach spots. The adaptive cleaning technology also absorbs excessive brushing pressure and enables an enhanced sweeping motion for a unique in-mouth feel and superior cleaning. Brush heads become less effective after 3 months of use, but we'll remind you before this happens. Your smart toothbrush tracks how often and how hard you brush, and will notify you when it's time for a replacement. Don't have a smart Philips Sonicare toothbrush? No worries, just monitor your blue replacement bristles, and when they turn white you'll know it's time. Premium Gum Care simply clicks on to your Philips Sonicare toothbrush handle and fits securely in place. Brush head replacement is made easy; just click off. Our click design makes it super simple to maintain and clean your brush head. Premium Gum Care fits all of our toothbrush handles except PowerUp Battery and Essence. *in Gum Care Mode vs. a manual toothbrush; with leading whitening toothpaste measured by GBI **than a DiamondClean brush head ***Smart mode-pairing is only compatible with Philips Sonicare smart brush head recognition enabled toothbrush handle (Philips Sonicare DiamondClean Smart) ***in Gum Care Mode vs. a manual toothbrush; measured by GBI | Philips Sonicare Premium Gum Care Sonic Toothbrush Heads in White