RED BULL GIVES YOU WINGS Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed a new product and a unique marketing concept and launched Red Bull Energy Drink on April 1, 1987 in Austria. A brand new product category - Caffeinated Energy Drinks - was born. WHEN TO DRINK Red Bull Energy Drink is appreciated worldwide by top athletes, students, busy professionals and travelers on long journeys. WHAT'S INSIDE THE CAN Caffeine: Caffeine was widely used by ancient civilisations. It was traditionally consumed from natural sources like tea, coffee, cacao beans and cola nuts and appreciated for its stimulating effects on the human body. Erythritol & Sucralose: Erythritol and Sucralose are among the most-tested and most-used sugar substitutes worldwide. Taurine: Taurine is an amino acid, naturally occurring in the human body and present in the daily diet. Water: Water is a main ingredient of Red Bull.